
Emaar Square İstanbul
Eligible under published government conditions. A licensed appraisal decides the value.
Branded
Istanbul residences operated under a hotel or design brand: what the name actually buys, what the service charge covers, and when the premium holds on resale.
A branded residence attaches a hotel or design name to an apartment building, along with the service standard that name is contractually obliged to maintain. What you are buying is not the logo but the operating agreement behind it: concierge, housekeeping, maintenance and letting run to a defined standard, by an operator with a reputation to lose.
The premium is real and so is the running cost. Aidat, the monthly service charge, is materially higher than in an unbranded building, and it should be. It funds the standard you paid the premium for. The premium tends to hold on resale where the operating agreement has years left to run, and to soften where it is near expiry.
What to check. Ask how long the brand agreement runs and what happens when it ends. That date, not the finish quality, is what your resale premium is attached to.
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Eligible under published government conditions. A licensed appraisal decides the value.



Eligible under published government conditions. A licensed appraisal decides the value.
Vocabulary
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